Zoosk Review: Online dating profiles and matching made easy

Zoosk is the most popular dating site in the world, with 40 million users. Zoosk is also a traditional online dating site with modern chat, messenger, app and more, with all kinds of members for a wide variety of dating and relationships.



Is Zoosk right for you?

Quick answer: Zoosk is a quality site with competitive fees, owned by a Spark Networks, which earned an A+ Better Business Bureau rating. However, Zoosk attracts a broad swath of daters, and it can be easy to get lost among the masses of daters. For serious relationships, our recommendation is EliteSingles, also owned by Spark, which is solely focused on helping professional singles find serious relationships and/or marriage.

Elite Singles members:

  • More than 80% EliteSingles members are college-educated
  • 90% are aged 30+
  • 100% EliteSingles of members are verified as real

How does Zoosk work?



Zoosk automatically pulls information from your social media profiles into one page for other users to view. Everything but the photos you choose, and the bio you pen, Zoosk curates for you from your social media platforms.

That means you spend less time answering questions about your age and where you’re from and more time spent figuring out what’s important to you in a match.

You can always choose to omit specific personal information, too. Don’t want to include your income or industry? Not a problem on Zoosk.

To provide you with the best matches, Zoosk uses what it calls SmartPick to evaluate how compatible you are with other Zoosk members. SmartPick uses Behavioral Matchmaking technology and works by recording the profiles you like and those you don’t. Your vote, which you indicate by clicking a heart or an X on a profile, remains private from a potential match unless you both like each other.

When you do, you both match and can begin sending messages and chatting (as long as you’re both paid subscribers). Zoosk does offer subscribers an option to upgrade to Premium Messaging. With Premium Messaging, members can reply to your messages without subscribing, allowing seven times more people to respond to your messages.

Because Zoosk keeps track of your preferences, the matches Zoosk compiles for you should theoretically become more accurate, the more you use it. So it pays to use the site frequently to achieve the best results.

How much does Zoosk cost?

If you chose to upgrade from the free version, Zoosk offers a one-month subscription for $29.95 per month and a three-month subscription for one payment of $59.95.

There’s also a six-month trial for a one-time payment of $74.95. With each subscription, you receive the same perks, but for more extended periods.

1-month membership – $29.95
3-month membership – $19.98/month
6-month membership – $12.49/month

Does Zoosk offer a free plan?

You can use Zoosk for free, but without paying for the platform, you cannot message or chat with your matches.

Zoosk does, however, offer a unique coins perk for all members (free or paying). Zoosk coins, like their memberships, come in packages. A package 180 coins cost $19.95, while 480 coins cost $39.95 and 1,800 coins come at a steep $99.95 price tag. Coins buy you the ability to boost your profile on the Zoosk website, send a virtual gift, and unlock Carousel Matches — a speed-dating feature that incentivizes members to quickly decide whether to connect.

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